Bineye, unfortunately thats what most people want.
You need to pull the value you want with something like:
$value = 'select whatever from wherever where something = something';
That way you get just the single data bit you want, so 'select wins from table where teamname = teamA' but fitting it to how you're database is set up obviously.
http://php.net/manual/en/function.mysql-fetch-assoc.php Then you need to use something like mysql_fetch_assoc (you may need to read up on which of these is best to uses if you need to use one)
then you can simply take your variable name $wins = $wins + 1, or something like it. The just use 'update whatever from wherever where something = something'
I'm a little sleepy, quite rusty, and mostly trying not to confuse myself with what you're asking. >.> but I think thats along the lines of what you needed?