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// show just the $title variable
<img src="images/logo/logo.png" alt="<?php echo $title; ?>" title="">
// OR show the whole tag with single quotes by concatenating
<?php echo '<img src="images/logo/logo.png" alt="' . $title . '" title="">'; ?>
// OR show the whole tag and escape double quotes
<?php echo "<img src=\"images/logo/logo.png\" alt=\"$title\" title=\"\">"; ?>