Tracking website visitors like Amazon.com
Posted: Tue Sep 24, 2002 1:11 am
Has anyone coded or thought about coding a customer/visitor tracking system similar to what Amazon does? If you buy stuff from amazon.com I am sure that you have noticed that they start to make a recommended list of books, etc for you. For example I have bought books on php for myself and a couple cook books for my wife. Now on my recommended page it suggests other books that are cooking and php related that other people have purchased who buy books on php and cooking.
I have started coding something similar to try and track customers that come from our datafeed sources such as epinions, bizrate, etc. If a customer comes from their website and order right away it is easy to track, but I'm guessing most customers don't shop that way. I would say that it is more likely that they find your site with these shopping search engines initially and come back to make a purchase later. These are the types of people we want to know about. You could also play around with some other ideas with this kind of tracking, like after a visitor has check out a certain product xx number of times, offer them a discount or a package deal to try and encourage the purchase.
Thoughts, comments, suggestions???
I have started coding something similar to try and track customers that come from our datafeed sources such as epinions, bizrate, etc. If a customer comes from their website and order right away it is easy to track, but I'm guessing most customers don't shop that way. I would say that it is more likely that they find your site with these shopping search engines initially and come back to make a purchase later. These are the types of people we want to know about. You could also play around with some other ideas with this kind of tracking, like after a visitor has check out a certain product xx number of times, offer them a discount or a package deal to try and encourage the purchase.
Thoughts, comments, suggestions???