Advert / marketing project implementation question
Posted: Tue Jan 24, 2006 4:15 pm
I was going to post this in the Theory and Design section but it didn't seem advanced enough...
NB Just to warn you this is a long one
I have a question about the best way to implement a new project:
In a system that will show adverts to logged in users in one of three ways:
1)randomly everytime a user enters the page.
2)dynamically based on the users profile (sex, location, interests etc)
3)static if some advertiser wants their advert shown to every user.
The page will display more than one advert, using any combination of methods descirbed above.
So to clarify
Advert 1 - random
Advert 2 - dynamic
Advert 3 - static
or
Advert 1 - static
Advert 2 - static
Advert 3 - dynamic
I could go on but you get the idea. The decision for this would change depending on the advertisers and what their current needs are.
To implement this I have two ideas
1)Have a function that reads the advert preferences (the criteria) then each user is sent an email with the relevant adverts in them. The advert in the email are decided at the time the email is processes, based on the advert preferences and the users profile. IE send the adverts tot the user in an email.
OR
2)Send the user a link to a page on the site. When the user responds to the link, the user is identified (so each user will be sent a link with a unique identifier appended) and the approprite adverts displayed - based on who the user is and the advert criteria. ie - send the users a link to a page containing the adverts.
When either 1 or 2 is done, the users actions are logged - ie who they are and what advert they clicked.
My feeling is that the second (2) method would be:
1)Easiest to implement.
2)Less demanding on system / network resources.
3)Better suited to the user.
and therefore would be the better option. Am I right in thinking this or is there something I have missed?
Thanks a lot for your time
also does anyone know of any marketing info sites?
rj
NB Just to warn you this is a long one
I have a question about the best way to implement a new project:
In a system that will show adverts to logged in users in one of three ways:
1)randomly everytime a user enters the page.
2)dynamically based on the users profile (sex, location, interests etc)
3)static if some advertiser wants their advert shown to every user.
The page will display more than one advert, using any combination of methods descirbed above.
So to clarify
Advert 1 - random
Advert 2 - dynamic
Advert 3 - static
or
Advert 1 - static
Advert 2 - static
Advert 3 - dynamic
I could go on but you get the idea. The decision for this would change depending on the advertisers and what their current needs are.
To implement this I have two ideas
1)Have a function that reads the advert preferences (the criteria) then each user is sent an email with the relevant adverts in them. The advert in the email are decided at the time the email is processes, based on the advert preferences and the users profile. IE send the adverts tot the user in an email.
OR
2)Send the user a link to a page on the site. When the user responds to the link, the user is identified (so each user will be sent a link with a unique identifier appended) and the approprite adverts displayed - based on who the user is and the advert criteria. ie - send the users a link to a page containing the adverts.
When either 1 or 2 is done, the users actions are logged - ie who they are and what advert they clicked.
My feeling is that the second (2) method would be:
1)Easiest to implement.
2)Less demanding on system / network resources.
3)Better suited to the user.
and therefore would be the better option. Am I right in thinking this or is there something I have missed?
Thanks a lot for your time
also does anyone know of any marketing info sites?
rj