help with understanding campaigns

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ferio-moreno
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help with understanding campaigns

Post by ferio-moreno »

hello, I was wondering if anyone could explain to me (or atleast point me somewhere) how campaigns work.

At work my boss wants me to create 2 database tables. One that contains all of the emails and the other which contains the the campaigns.

For some reason, I don't seem to quite exactly understand what campaigns are and how they are used. How would you guys use campaigns in this case? what field names would you use?

Basically he wants all emails that come from the company to be html emails with the company templat surrounding the body of what it sent.

I'll take any help I can get. thx.
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Christopher
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Post by Christopher »

You might want to thing about using a existing emailing app like phpList or a service like Constant Contact rather than building it yourself. Email systems are fairly complex.
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ferio-moreno
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Post by ferio-moreno »

thx alot man, i'll do that.

but can you explain to me exactly what email campaigns are?
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Maugrim_The_Reaper
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Post by Maugrim_The_Reaper »

I can only assume its the content/objective/schedule of sending a round of emails. If GameSpot (as they often do) want to publicise a webcast, that's their campaign, to publicise the webcast by sending its details to all members. This may require multiple marketing emails, sent at specific dates with specific content according to a pre-defined schedule.

Don't take my word for it - check back with your boss to make sure you understand what he requires in detail.
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Christopher
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Post by Christopher »

ferio-moreno wrote:but can you explain to me exactly what email campaigns are?
A campaign is any plan that is made up of an organized set of smaller actions. So an email campaing might be something like: send marketing email to three customer types weekly for two months with the goal of increasing sales to those groups. Track sales for the three groups during the period and repost results at the end of two months.
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aravindc
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Post by aravindc »

Hi,

EMail Campaigns means communication to your opt-in list (your customer in this case) through email. This communication might be various offers, informational etc.,

Be careful while sending out email campaigns as sending (Bulk) emails to a third party email list is considered as spam and have serious legal implications.

Mail me at aravindan.c@sify.com if you need more information on this.

Regards,
Aravind. C
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