Website Marketing

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Benjamin
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Website Marketing

Post by Benjamin »

I need to hire someone to market a corporate web site. I don't know what I'm looking for though. Do any of you have any experience with this?

I need someone who..

Has a college education in marketing
Is experienced in online marketing
Knows how to market a store
Can identify changes to the store that need to be made ( to increase sales )
Can create campaigns
etc. etc.

Any advice?
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Oren
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Post by Oren »

Well, Tailored Consulting should be great (never worked with them, I just read the posts on their site) if you can afford them... They are expensive I believe.
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Benjamin
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Post by Benjamin »

I'm not looking for a development firm, I'm looking for 1 person to keep on staff for marketing.
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Oren
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Post by Oren »

astions wrote:I'm not looking for a development firm, I'm looking for 1 person to keep on staff for marketing.
Oh, I see... Well, I'm sorry then, I know none :(
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seodevhead
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Post by seodevhead »

Web marketing is my forte, and I have but one suggestion for you. You might want to be "very" lax on the "must have a college marketing degree". Marketing degrees nowadays are so outdated in the information they teach, that the strategies and theories taught by professors are essentially useless in the web marketing world. You need an SEM (Search Engine Marketing) who understands the movement of the web and the strategies used in today's online world.

SEM is much more than search engines, and with a good SEM, you will be able to implement numerous campaigns and strategies with a very quick response.
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MrPotatoes
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Post by MrPotatoes »

personally i don't think most degrees are worth what they say. minus Medical doctor, (possibly) teacher and lawyer. most are just stupid and aren't nessessary but that is just something that i've noticed over time. also, i'm a little jaded
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hawleyjr
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Post by hawleyjr »

MrPotatoes wrote:personally i don't think most degrees are worth what they say. minus Medical doctor, (possibly) teacher and lawyer. most are just stupid and aren't nessessary but that is just something that i've noticed over time. also, i'm a little jaded
seodevhead wrote:Web marketing is my forte, and I have but one suggestion for you. You might want to be "very" lax on the "must have a college marketing degree". Marketing degrees nowadays are so outdated in the information they teach, that the strategies and theories taught by professors are essentially useless in the web marketing world. You need an SEM (Search Engine Marketing) who understands the movement of the web and the strategies used in today's online world.

SEM is much more than search engines, and with a good SEM, you will be able to implement numerous campaigns and strategies with a very quick response.
Do either of you have degrees?
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RobertGonzalez
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Re: Website Marketing

Post by RobertGonzalez »

astions wrote:I need to hire someone to market a corporate web site. I don't know what I'm looking for though. Do any of you have any experience with this?

I need someone who..

Has a college education in marketing
Is experienced in online marketing
Knows how to market a store
Can identify changes to the store that need to be made ( to increase sales )
Can create campaigns
etc. etc.

Any advice?
These are astions' requirements, not necessarily up for debate. Regardless of the merits of a college degree (actual or our opinion) if this is what he is looking for then this is what we should help with.

PS I don't have a degree. I find them to be little more than notches on the pole of 'yeah I have one of those'. However, I was in an interview once, and the HR manager asked me if I had one. After my lengthy answer on why I did not, he replied, 'We only ask that because we can. If you have one, then obviously you are that much closer to meeting out requirements'.
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Benjamin
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Re: Website Marketing

Post by Benjamin »

Everah wrote:After my lengthy answer on why I did not, he replied, 'We only ask that because we can. If you have one, then obviously you are that much closer to meeting out requirements'.
Did he hire you? I don't have, nor am I interested in a college education, however I do understand the value of a lot of the core concepts that college can teach individuals. Think of it as PHP Patterns only applied to life instead.

Anyway, is there a name for what I am looking for? Job Title? Anything?
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RobertGonzalez
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Post by RobertGonzalez »

No he didn't. Although I was more qualified in experience, I believe that someone else had a degree and so I was not offered the job.

As for your position, I would think you are looking for a marketing professional of some sort. Maybe an ad executive or something. But marketing is the direction I would go when trying to fetch someone to manage what you are looking for.
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Todd_Z
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Post by Todd_Z »

More than the piece of paper with the degree title, having a degree shows that you are a self motivated worker that can accomplish long-term goals. Sure the information may be antiquated and in some cases useless **cough**comp sci degree**cough** but it still is impressive that the person took the time to organize their life well enough to obtain that degree. Personally, if I was an employer looking for someone in any other field than pure programming, I would absolutely look for the degree. It is deffinitely not limited to doctor, teacher, lawyer.
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