I am trying to run this query from phpmyadmin
Code: Select all
UPDATE program SET pro_text = 'our Ps Main article: Marketing mix In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs AND wants. The scope of a product generally includes supporting elements such AS warranties, guarantees, AND support. * Pricing: This refers TO the process of setting a price FOR a product, including discounts. The price need NOT be monetary; it can simply be what IS exchanged FOR the product OR services, e.g. time, energy, OR attention. Methods of setting prices optimally are IN the domain of pricing science. * Placement (OR distribution): refers TO how the product gets TO the customer; FOR example, point-of-sale placement OR retailing. This third P has also sometimes been called Place, referring TO the channel BY which a product OR service IS sold (e.g. online vs. retail), which geographic region OR industry, TO which segment (young adults, families, business people), etc. also referring TO how the environment IN which the product IS sold IN can affect sales. * Promotion: This includes advertising, sales promotion, publicity, AND personal selling. Branding refers TO the various methods of promoting the product, brand, OR company. These four elements are often referred TO AS the marketing mix,[3] which a marketer can USE TO craft a marketing plan. The four Ps model IS most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments TO this model. Services marketing must account FOR the UNIQUE nature of services. Industrial OR B2B marketing must account FOR the long term contractual agreements that are typical IN supply chain transactions. Relationship marketing attempts TO do this BY looking at marketing FROM a long term relationship perspective rather than individual transactions. AS a counter TO this, Morgan, IN Riding the Waves of CHANGE (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach". [edit] Product Main article: New Product Development [edit] Branding Main article: Brand A brand IS a name, term, design, symbol, OR other feature that distinguishes products AND services FROM competitive offerings. A brand represents the consumers' experience with an organization, product, or service. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture. A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively. Branding means creating reference of certain products in mind. Co-branding involves marketing activity involving two or more products. [edit] Marketing communications Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used. [edit] Advertising * Paid form of public presentation and expressive promotion of ideas * Aimed at masses * Manufacturer may determine what goes into advertisement * Pervasive and impersonal medium [edit] Functions and advantages of successful advertising 1. Task of the salesman made easier * Maximize sales * Publicity * Brand building * Create awareness * Persuade buyers * Introduction of new product * Enable market leadership * To face competition * To inform changes * To counteract to competitors advertisement * To enhance goodwill [edit] Objectives * Maintain demand for well-known goods * Introduce new and unknown goods * Increase demand for well-known goods/products/services [edit] Requirements of a good advertisement The AIDA principle. Attention, Interest, Desire and Action * Attract attention (awareness) * Stimulate interest * Create a desire * Bring about action (to buy the product) [edit] Eight steps in an advertising campaign * Market research * Setting out aims * Budgeting * Choice of media (television, newspaper/magazines, radio, web, outdoor) * Choice of actors and players (New Trend) * Design and wording * Co-ordination' WHERE pro_extra = 'gr'
Error
SQL query:
Code: Select all
UPDATE program SET pro_text = "our Ps Main article: Marketing mix In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion. * Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. * Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. * Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. * Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix,[3] which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions. As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach " IS that it unconsciously emphasizes the inside–out VIEW (
looking FROM the company outwards
),
whereas the essence of marketing should be the outside–IN approach ". [edit] Product Main article: New Product Development [edit] Branding Main article: Brand A brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings. A brand represents the consumers' experience with an organization, product, or service. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture. A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively. Branding means creating reference of certain products in mind. Co-branding involves marketing activity involving two or more products. [edit] Marketing communications Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used. [edit] Advertising * Paid form of public presentation and expressive promotion of ideas * Aimed at masses * Manufacturer may determine what goes into advertisement * Pervasive and impersonal medium [edit] Functions and advantages of successful advertising 1. Task of the salesman made easier * Maximize sales * Publicity * Brand building * Create awareness * Persuade buyers * Introduction of new product * Enable market leadership * To face competition * To inform changes * To counteract to competitors advertisement * To enhance goodwill [edit] Objectives * Maintain demand for well-known goods * Introduce new and unknown goods * Increase demand for well-known goods/products/services [edit] Requirements of a good advertisement The AIDA principle. Attention, Interest, Desire and Action * Attract attention (awareness) * Stimulate interest * Create a desire * Bring about action (to buy the product) [edit] Eight steps in an advertising campaign * Market research * Setting out aims * Budgeting * Choice of media (television, newspaper/magazines, radio, web, outdoor) * Choice of actors and players (New Trend) * Design and wording * Co-ordination" WHERE pro_extra = 'gr'
any ideas are really appreciatedMySQL said: Documentation
#1064 - You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near 'that it unconsciously emphasizes the inside–out view (looking from the company' at line 1