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Google launched "remarketing" for all Adwords advertisers...

Posted: Fri Mar 26, 2010 2:34 am
by maneetpuri
Hi,

Google has launched "remarketing" for all Adwords advertisers to re-advertise your products/services to searchers based on their clickthrough interest.

you can save your ad preferences by visiting this url http://www.google.com/ads/preferences if you don't want Google to show you remarketing ad results.

Here is the blogpost by Google
http://adwords.blogspot.com/2010/03/now ... ience.html

Cheers,

Re: Google launched "remarketing" for all Adwords advertiser

Posted: Thu Feb 24, 2011 3:58 am
by benacheson
Yes, unfortunately this has led to a small number of users being served irrelevant and even objectionable ads based on misinterpretation of keyword, or the context in which they were searching.