From my point of view:
All these apply, but also none applies
First: As you will be in a particular industry, with certain group(s) of clients and refferers your name should be addapted to the particular group ( if you choose only certain segment of the market - like for ex. business apps or portals or small firms presentations ).
Second: Someone said - (sorry "quotes" are still an ambiquity for me, although I passed mensa test > 156

)
"As a trend, " - This is only good to the certain extent, meaning you want your brand - you have to distinguish yourself from others to a certain point ( mainly important for first-contact where user decides to press "contact" or "similar pages" )
My recomendation: Use your name - or maybe if you can "Create" ( don't know the word in english - the next one) the domain with partly your name/initials/or something like and your company's name/brand.
And on the main page Classify: these are my works for different types of customers ( so customer can find it self and see that you realy can do something he/she want ), different types of technologies ( you have to show that you are the "Jack of all trades, and master of all of them "

, Your entire CV, but avoid anything about your personal likes and dislikes - just professional stuff.
I know I have heavily broadend the scope of the topic, but all with the intention to give you maximum number of points to work on - As someone ( not from here ) said: The cost in the preparation faze is only 1/1000 from the cost that dissastisfied customer can make when asked about you.
Hope this helps.
See ya.
Oh yeah, and if you have time do reply - so I know does my studing realy has some practical implementation, or the school sucks.
