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PostPosted: Mon Jul 16, 2018 12:29 pm 
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Location: United Kingdom
We are looking to see why a certain website we look after is not ranking well for the homepage, but the internal pages rank very well locally.

At the top of a homepage there are three big sliders. Is it good SEO to have these sliders named correctly and linked internally, or, should these only be about the keywords for which the homepage is ranked, plus maybe 'support'. Leaving the internals pages to rank themselves, and try to keep their keywords away from home?

So if a Homepage is about Plumbing and Heating, but you have sliders named "boiler-service" and "tap replacements", is that ok? Or shoudl they be on their own pages, and just having images like "plumbing-taps", "gas-heating" on the homepage?

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PostPosted: Tue Jul 17, 2018 2:24 pm 
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Location: New York, NY, US
Do the images have full alt text describing what they are showing in SEO friendly text?

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PostPosted: Tue Jul 17, 2018 3:36 pm 
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Yes. So if the image is abt heating systems and a button goes there, then it’s alt tag is heating systems.

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PostPosted: Thu Jul 19, 2018 10:58 am 
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There can be an alt tag and a title tag. They are slightly different. The title tag is like a caption like "dog enjoys summer" whereas the alt tag is what is displayed in place of the <img> tag like "photo of dog sleeping on beach on a summer day".

https://support.google.com/webmasters/a ... 4016?hl=en

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PostPosted: Thu Jul 19, 2018 11:09 am 
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Location: United Kingdom
I know where it appears.
I'm just saying that if there are alt tags on the homepage, that are related to content on inner pages that need to rank for those keywords - should the homepage have those "inner keywords" in it's alt tags ??

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