General SEO homepage query

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simonmlewis
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General SEO homepage query

Post by simonmlewis »

We are looking to see why a certain website we look after is not ranking well for the homepage, but the internal pages rank very well locally.

At the top of a homepage there are three big sliders. Is it good SEO to have these sliders named correctly and linked internally, or, should these only be about the keywords for which the homepage is ranked, plus maybe 'support'. Leaving the internals pages to rank themselves, and try to keep their keywords away from home?

So if a Homepage is about Plumbing and Heating, but you have sliders named "boiler-service" and "tap replacements", is that ok? Or shoudl they be on their own pages, and just having images like "plumbing-taps", "gas-heating" on the homepage?

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Christopher
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Re: General SEO homepage query

Post by Christopher »

Do the images have full alt text describing what they are showing in SEO friendly text?
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simonmlewis
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Re: General SEO homepage query

Post by simonmlewis »

Yes. So if the image is abt heating systems and a button goes there, then it’s alt tag is heating systems.
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Christopher
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Re: General SEO homepage query

Post by Christopher »

There can be an alt tag and a title tag. They are slightly different. The title tag is like a caption like "dog enjoys summer" whereas the alt tag is what is displayed in place of the <img> tag like "photo of dog sleeping on beach on a summer day".

https://support.google.com/webmasters/a ... 4016?hl=en
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simonmlewis
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Re: General SEO homepage query

Post by simonmlewis »

I know where it appears.
I'm just saying that if there are alt tags on the homepage, that are related to content on inner pages that need to rank for those keywords - should the homepage have those "inner keywords" in it's alt tags ??
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pickle
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Re: General SEO homepage query

Post by pickle »

What does it matter if the homepage isn't doing well? If the content pages are ranking well, that's all that matters. The homepage is just a landing page until people can go off to the page they actually want. What's probably happening is people are searching for "heating systems" and Google is returning the heating systems page in the results instead of the homepage. People don't go to a website and look around, they just search.
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