This seems to be an odd topic for a coders forum. But I figure we all have some experience with promotion. I know there are a ton of websites offering tips on this topic. A lot of them also seem to have something to sell. I'm wondering what have you done to promote your website(s)? What works best? What do you stay away from? How bout those Google ads? Do you know of any good, not-out-dated, books on the topic -(Not the usual 100 ways to promote your homepage type books).
*Edit reason: fixed a type-o sorry.
Website Promotion
Moderator: General Moderators
obviously the best promotion tool is SEO. The better you can rank on the engines the more people are goign to find you and it is very targeted marketing as they are looking for exactly what they find.
Banner ads and the like are only good if you're on a site that is VERY relevant to what you're selling or if you're selling somethign that appeals to a very broad audience...I'd recommend you not waste the time nor money with those.
back to SEO. we have posted several topics on this forum with tips and "tricks" to getting your site ranked high but the best practice is to just create good copy that is relevant to what you're selling and not overload it with keywords (spamming). Be consistent on all of your pages and spatter your pages with keywords (even put them in some html tags, alt attributes, link titles, etc). As mentioned above, I think SEO is the most important form of site promotion because it is extremely targeted. People are actively searching for whatever it your site has to offer so it should appeal to them.
ok off my soapbox now....
Banner ads and the like are only good if you're on a site that is VERY relevant to what you're selling or if you're selling somethign that appeals to a very broad audience...I'd recommend you not waste the time nor money with those.
back to SEO. we have posted several topics on this forum with tips and "tricks" to getting your site ranked high but the best practice is to just create good copy that is relevant to what you're selling and not overload it with keywords (spamming). Be consistent on all of your pages and spatter your pages with keywords (even put them in some html tags, alt attributes, link titles, etc). As mentioned above, I think SEO is the most important form of site promotion because it is extremely targeted. People are actively searching for whatever it your site has to offer so it should appeal to them.
ok off my soapbox now....
- Ambush Commander
- DevNet Master
- Posts: 3698
- Joined: Mon Oct 25, 2004 9:29 pm
- Location: New Jersey, US
Organize your layout so that it contextually makes sense. for example...
This code is horrendous for so many reasons.
Code: Select all
<body>
<h2>My Webpage</h2>
<table><tr><td>
<b>Menu</b><br />
<br />
- Bang<br />
- Boom<br />
- Piffle<br />
</td><td> This is my website. I hope you like it. thanks for visiting, please sign my guestbook!</td></tr></table></body>- Use of level two heading when a level one heading would be most appropriate
Use of linebreaks when a list would be more appropriate
Use of nonbreaking spaces to simulate tabs
Not using P tags for paragraphs
Using tables for layout
No content!