Grim... wrote:
48% are women?
<span style='color:blue' title='I'm naughty, are you naughty?'>smurf</span>, I say.
Sorry, but its a consistent answer, and I think you are ignoring a huge chunk of "why".
Card games! Solitaire, hearts, spades, the list goes on. Women in card games are incredibly competitive. The Sims has something like 2-to-1 women v. men purchasing! Myst was virtually the same.
There are a bunch of games that you might not immediately think of as "gamer" style games, which are definitely not office software. Because they are so large, they offset the adrenaline-fueled twitch-shoot first person slaughter-fests that typically exemplify "games".
Women are definitely a large part of the market. Not to mention, almost half my guild on World of Warcraft are women in real life. Times they have changed.