http://5for1.aws.sitepoint.com/
I'm sure most people all around the world are aware of the devastation and massive loss of life that is going on right here in Victoria, Australia right now. I live in Melbourne and I work for SitePoint, also based right here in Melbourne. The bushfires are raging just outside of the city and many of us here have been affected by the disaster, ranging from lost loved ones to lost homes and livestock. The foreseeable future is going to be extremely difficult and we here at SitePoint wanted to do our part to help with the bushfire aid appeal.
What we've done is to spend all day yesterday here in the office doing what would usually take us a week to achieve. We are offering any 5 of our books in PDF format for the price of just one. That's quite an impressive offer, and the best part is EVERY SINGLE CENT from the sale is going directly towards helping the victims of this disaster. In other words, SitePoint is not making a single cent from this but we are doing a massive amount to help those affected.
These books are all related to web development so this does directly apply to this community.
The URL: http://5for1.aws.sitepoint.com/
So far 181 people have been confirmed dead and this number is expected to rise to around 300. Around 5,000 people are now homeless and many farmers no longer have a way to make a living.
We set out to run this sale for 3 days, aiming for $50,000 USD in sales going directly to the appeal. What we've seen has been astonishing. We hit our target amount of $50K in just over 16 hours and we're currently at around $62K with over 48 hours still to go. We did this by using Twitter to send out the link, whereby hordes of tweeters have retweeted our link so heavily that we went straight to the number one spot for the most retweeted account and the most retweeted URL. Anything you can do to get the word out there would be massively appreciated.
More info on our thoughts regarding the extraordinary response from the public: http://www.smartcompany.com.au/Free-Art ... fires.html
If you have a twitter account, a blog or any other far-reaching social media network the added media attention will not go unnoticed.
If you want to get your hands on some bargain web development books, throw your $30 towards the victims of this tragedy. Thanks all